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Perspectives On Promotion And Database Marketing : The Collected Works of Robert C Blattberg,/ Greg M Allenby

By:

Blattberg, Robert C, 1942-

Contributor(s):

Allenby, Greg M

Material type:

TextPublication details: Singapore : World Scientific, 2009.Description: xi, 316 p. : ill. ; 26 cmISBN:

9789814287050

Subject(s):

Database marketing

DDC classification:

658.872 BLA [ Shelf 80]

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.872 BLA [ Shelf 80] (Browse shelf(Opens below))					Not for loan			0008626

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