The business of media distribution : monetizing film, tv, and video content / Jeff Ulin.

By:

Ulin, Jeff

Material type:

TextPublication details: Burlington, MA : Focal Press, 2009.Description: 509 p 24. cmISBN:

9780240812007 (alk. paper)

Subject(s):

DDC classification:

384.068 ULI [ Shelf 77]

Contents:

Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming a new paradigm -- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				384.068 ULI [ Shelf 77] (Browse shelf(Opens below))					Not for loan			0009383

Includes bibliographical references and index.

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