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221.

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Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker. by

LePla, F. Joseph, 1955-
Parker, Lynn M, 1956-

Edition: Rev. ed.

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LEP [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LEP [ Shelf 69 ].

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222.

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The international dictionary of marketing : over 2,000 professional terms & techniques / Daniel Yadin. by

Yadin, Daniel L

Material type:

Text

Publication details: London ; Milford, CT : Kogan Page, 2001

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8003 YAD [ Dictionary Shelf ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8003 YAD [ Dictionary Shelf ].

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223.

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International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe. by

Bennett, Roger, 1948 Apr. 9-
Blythe, Jim

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2002

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 BEN [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 BEN [ Shelf 68 ].

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224.

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Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al.]. by

Cheverton, Peter

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008 (2005 printing)

Online resources:

Download File.

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 332.10688 CHE [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.10688 CHE [ Shelf 3 ].

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225.

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Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by

McDonald, Malcolm

Material type:

Text

Publication details: London : Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.802 MCD [ SHelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 MCD [ SHelf 67 ].

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226.

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The manager's guide to competitive marketing strategies / Norton Paley. by

Paley, Norton

Edition: 3rd ed.

Material type:

Text

Publication details: New Delhi : Viva Books, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 PAL [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 PAL [ Shelf 67 ].

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227.

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Market research made easy / Don Doman, Dell Dennison, Margaret Doman. by

Doman, Don
Dennison, Dell, 1948-
Doman, Margaret

Series: Self-Counsel Press business series

Edition: 3rd ed.

Material type:

Text

Publication details: Vancouver, BC : Self-Counsel Press, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 DOM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 DOM [ Shelf 70 ].

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228.

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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by

Groucutt, Jon
Leadley, Peter, 1943-
Forsyth, Patrick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GRO [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GRO [ Shelf 66 ].

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229.

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Out of the Box Marketing : How to Build a Super Profitable Business / David Abingdon by

Abingdon, David

Material type:

Text

Publication details: New Delhi : Viva Books , 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 ABI [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 ABI [ Shelf 66 ].

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230.

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Off-the-wall-marketing ideas : jump-start your sales without busting your budget / Nancy Michaels & Debbi J. Karpowicz ; [foreword by Thomas G. Stemberg]. by

Michaels, Nancy, 1964-
Karpowicz, Debbi J

Material type:

Text

Publication details: Holbrook, Mass. : Adams Media, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 MIC [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 MIC [ Shelf 66 ].

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231.

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Marketing Your Service Business / Ian Ruskin-Brown by

Ruskin-Brown, Ian

Material type:

Text

Publication details: New Delhi : Viva Books , 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 RUS [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 RUS [ Shelf 67 ].

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232.

Marketing stripped bare : an insider's guide to the secret rules / Patrick Forsyth. by

Forsyth, Patrick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 FOR [ Shelf 66 ], ...

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233.

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Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line / Paul R. Gamble ... [et al.]. by

Gamble, Paul R

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GAM [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GAM [ Shelf 66 ].

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234.

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by

Smith, P. R. (Paul Russell), 1957-
Taylor, Jonathan, 1956-

Edition: 4th ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 658.802 SMI [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 SMI [ Shelf 67 ].

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235.

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Marketing & selling professional services : practical approaches to practice development / Patrick Forsyth. by

Forsyth, Patrick

Edition: 3rd ed.

Material type:

Text

Publication details: London ; Sterling, Va. : Kogan Page, 2003

Other title:

Marketing and selling professional services

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 FOR [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 FOR [ Shelf 67 ].

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236.

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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. by

Lincoln, Keith
Thomassen, Lars

Edition: 1st ed.

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LIN [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LIN [ Shelf 69 ].

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237.

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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 WRE [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 WRE [ Shelf 69 ].

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238.

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Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken. by

Young, Antony, 1964-
Aitken, Lucy

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page Ltd, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 YOU [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 YOU [ Shelf 68 ].

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239.

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Promote Your Business: How to Write Effective Marketing Material for Your Small Business / Mary Morel by

Morel, Mary

Material type:

Text

Publication details: Crows Nest, NSW : Allen & Unwin , 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 MOR [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 MOR [ Shelf 66 ].

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240.

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Sports marketing : a strategic perspective / Matthew D. Shank. by

Shank, Matthew D

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 796.0698 SHA [ Shelf ].

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