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Sports marketing : a strategic perspective / Matthew D. Shank.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Description: xxii, 553 p. : ill. ; 25 cmISBN: - 9780136218715
- 796.0698 SHA [ Shelf ]
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Reference
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Indian Institute Of Management, Shillong | 796.0698 SHA [ Shelf ] (Browse shelf(Opens below)) | Not for loan | 0007117 |
Includes bibliographical references and index.
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