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21.
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Gender stereotypes in corporate India : a glimpse / by Sujoya Basu. by
Material type:  Text
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 331.40954 BAS [ Shelf 22 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 331.40954 BAS [ Shelf 22 ].
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22.
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Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.804 VEL [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 VEL [ Shelf 68 ].
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23.
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Advertising & marketing in rural India : language, culture, and communication / Tej K. Bhatia. by
Edition: 2nd ed.
Material type: Text
Publication details: New Delhi : Macmillan India, 2007
Other title: - Advertising and marketing in rural India
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 BHA [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 BHA [ Shelf 68 ].
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24.
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Marketing in India : cases and readings / S. Neelamegham. by
Edition: 3rd. rev. ed.
Material type: Text
Publication details: New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000
Availability: Items available for loan: Indian Institute Of Management, Shillong (9)Call number: 658.80954 NEE [ Shelf 68 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.80954 NEE [ Shelf 68 ].
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25.
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Marketing and branding : the Indian scenario / S. Ramesh Kumar. by
Material type: Text
Publication details: New Delhi : Dorling Kindersley (India), 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 69 ].
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26.
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Conceptual issues in consumer behaviour : the Indian context / S. Ramesh Kumar. by
Edition: 1st impression.
Material type: Text
Publication details: Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].
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27.
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28.
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Desi dream merchants / A. G. Krishnamurthy. by
Material type: Text
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658 KRI [ Shelf 3 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658 KRI [ Shelf 3 ].
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29.
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Challenges before business education in India / edited by S. S. Hugar...[et.al.] by
Material type: Text
Publication details: Delhi : Atlantic Publishers, 2001
Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.007 HUG [ Shelf 41 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.007 HUG [ Shelf 41 ].
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30.
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Industrial finance. / R. Viswanathan. by
Material type: Text
Publication details: Delhi : Macmillan, 2003
Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 332.770954 VIS [ Shelf 75].
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31.
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Indian advertising : 1780 to 1950 A.D. / Arun Chaudhuri. by
Material type: Text
Publication details: New Delhi ; New York : Tata Mc-Graw Hill Pub. Co., 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.10954 CHA [ Shelf 72 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.10954 CHA [ Shelf 72 ].
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32.
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Supply chain management : text and cases / Janat Shah. by
Material type: Text
Publication details: Upper Saddle River, N.J. : Pearson Education, c2009
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.7 SHA [ Shelf 65 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.7 SHA [ Shelf 65 ].
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33.
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The Indian CEO : a portrait of excellence / Signe M. Spencer ... [et al.]. by
Material type: Text
Publication details: Los Angeles : Response Books, c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.420954 SPE [ Shelf 62 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.420954 SPE [ Shelf 62 ].
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34.
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India's telecommunications industry : history, analysis, diagnosis / Ashok V. Desai. by
Material type: Text
Publication details: New Delhi ; Thousand Oaks, Calif. ; London : SAGE Publications, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 384.0954 DES [ Shelf 34 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 384.0954 DES [ Shelf 34 ].
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