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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.
Material type:
TextPublication details: Thousand Oaks, CA : Response Books, 2001.Description: 111 p. ; 18 cmISBN: - 0761995250 (pb)
- Twenty-four brand mantras
- 658.827 KAP [ Shelf 80]
- 658.827 KAP
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Indian Institute Of Management, Shillong | 658.827 KAP [ Shelf 80] (Browse shelf(Opens below)) | Available | 0004999 |
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