24 brand mantras : (Record no. 944)

MARC details
000 -LEADER
fixed length control field 00991nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761995250 (pb)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271525
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151250
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908030042
Level of effort used to assign classification staff
-- 200908030041
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827
Item number KAP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KAP [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep,
Dates associated with a name 1960-
245 ## - TITLE STATEMENT
Title 24 brand mantras :
Remainder of title finding a place in the minds and hearts of consumers /
Statement of responsibility, etc. Jagdeep Kapoor.
246 ## - VARYING FORM OF TITLE
Title proper/short title Twenty-four brand mantras
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, CA :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent 111 p. ;
Dimensions 18 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/00069813-d.html"> http://www.loc.gov/catdir/enhancements/fy0657/00069813-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/00069813-t.html"> http://www.loc.gov/catdir/enhancements/fy0657/00069813-t.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*6500*6501*8560*8561*9992
909 ## -
-- 957
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 03/08/2009   658.827 KAP [ Shelf 80] 0004999   Book
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