24 brand mantras : finding a place in the minds and hearts of consumers /
Kapoor, Jagdeep, 1960-
24 brand mantras : finding a place in the minds and hearts of consumers / Twenty-four brand mantras Jagdeep Kapoor. - Thousand Oaks, CA : Response Books, 2001. - 111 p. ; 18 cm.
0761995250 (pb)
Brand name products.
Customer relations.
658.827 / KAP
658.827 / KAP [ Shelf 80]
24 brand mantras : finding a place in the minds and hearts of consumers / Twenty-four brand mantras Jagdeep Kapoor. - Thousand Oaks, CA : Response Books, 2001. - 111 p. ; 18 cm.
0761995250 (pb)
Brand name products.
Customer relations.
658.827 / KAP
658.827 / KAP [ Shelf 80]