Amazon cover image
Image from Amazon.com

Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold.

By: Material type: TextPublication details: New York : McGraw-Hill, c2003.Description: xiv, 268 p. : ill. ; 24 cmISBN:
  • 0071413634 (alk. paper)
  • 007059418X
Other title:
  • Marketing 'Return On Investment'
Subject(s): DDC classification:
  • 658.8 LEN [ Shelf 66 ]
LOC classification:
  • 658.8 LEN
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.8 LEN [ Shelf 66 ] (Browse shelf(Opens below)) 1 Available 0006240
Reference Indian Institute Of Management, Shillong 658.8 LEN [ Shelf 66 ] (Browse shelf(Opens below)) 0 Not for loan 0006239

Browsing Indian Institute Of Management, Shillong shelves Close shelf browser (Hides shelf browser)

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.