Marketing ROI : (Record no. 339)

MARC details
000 -LEADER
fixed length control field 01165nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063222.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071413634 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007059418X
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121518
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301070002
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201005280003
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907272351
Level of effort used to assign classification staff
-- 200907272349
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
Item number LEN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEN [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lenskold, James.
245 ## - TITLE STATEMENT
Title Marketing ROI :
Remainder of title the path to campaign, customer, and corporate profitability /
Statement of responsibility, etc. James Lenskold.
246 ## - VARYING FORM OF TITLE
Title proper/short title Marketing 'Return On Investment'
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 268 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Capital investments
General subdivision Evaluation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rate of return.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Profit.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/bios/mh042/2003001407.html"> http://www.loc.gov/catdir/bios/mh042/2003001407.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/description/mh031/2003001407.html"> http://www.loc.gov/catdir/description/mh031/2003001407.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0500*0820*1000*2450*2460*2600*3000*5040*6500*6501*6502*8560*8561*9992
909 ## -
-- 346
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 27/07/2009   658.8 LEN [ Shelf 66 ] 0006239   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 28/07/2009   658.8 LEN [ Shelf 66 ] 0006240 1 Book
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