Marketing ROI : the path to campaign, customer, and corporate profitability /
Lenskold, James.
Marketing ROI : the path to campaign, customer, and corporate profitability / Marketing 'Return On Investment' James Lenskold. - New York : McGraw-Hill, c2003. - xiv, 268 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0071413634 (alk. paper) 007059418X
Capital investments -- Evaluation.
Rate of return.
Profit.
658.8 / LEN
658.8 / LEN [ Shelf 66 ]
Marketing ROI : the path to campaign, customer, and corporate profitability / Marketing 'Return On Investment' James Lenskold. - New York : McGraw-Hill, c2003. - xiv, 268 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0071413634 (alk. paper) 007059418X
Capital investments -- Evaluation.
Rate of return.
Profit.
658.8 / LEN
658.8 / LEN [ Shelf 66 ]