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Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold.
Material type:
TextPublication details: New York : McGraw-Hill, c2003.Description: xiv, 268 p. : ill. ; 24 cmISBN: - 0071413634 (alk. paper)
- 007059418X
- Marketing 'Return On Investment'
- 658.8 LEN [ Shelf 66 ]
- 658.8 LEN
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book
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Indian Institute Of Management, Shillong | 658.8 LEN [ Shelf 66 ] (Browse shelf(Opens below)) | 1 | Available | 0006240 | |||||||||||||
Reference
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Indian Institute Of Management, Shillong | 658.8 LEN [ Shelf 66 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0006239 |
Includes bibliographical references and index.
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