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Results of search for 'su:{Target marketing.}'
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Authors
Hooley, Graham J.
Kashyap, Pradeep
Nicolaud, Brigitte
Panwar, J. S.
Piercy, Nigel
Tungate, Mark
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Branding (Marketing)
Consumers
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Target marketing
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1.
Marketing strategy and competitive positioning /
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
by
Hooley, Graham J
Piercy, Nigel
Nicolaud, Brigitte
Edition:
4th ed.
Material type:
Text
Publication details:
Harlow, England ; New York :
FT Prentice Hall,
2008
Availability:
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.8 HOO [ Shelf 80]
.
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2.
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Beyond consumer marketing : sectoral marketing and emerging trends /
J.S. Panwar.
by
Panwar, J. S
, 1948-
Material type:
Text
Publication details:
New Delhi ; Thousand Oaks, Calif. :
Response Books,
2004
Online resources:
Click here to access online
Click here to access online
Availability:
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
381.0954 PAN [ Shelf 77]
.
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3.
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Branded male : marketing to men /
Mark Tungate.
by
Tungate, Mark
, 1967-
Material type:
Text
Publication details:
London ; Philadelphia :
Kogan Page,
2008
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(1)
Call number:
658.80081 TUN [ Shelf 67 ]
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.80081 TUN [ Shelf 67 ]
.
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4.
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Rural marketing /
Pradeep Kashyap ; [foreword by Jagdish N. Sheth].
by
Kashyap, Pradeep
Edition:
4thed.
Material type:
Text
Publication details:
Delhi :
Pearson Education,
2012
Availability:
Items available for loan:
Indian Institute Of Management, Shillong
(15)
Call number:
658.8 KAS, ..
.
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.8 KAS
.
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