Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

By: Contributor(s): Material type: TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:
  • 81731727997
Subject(s): DDC classification:
  • 658.8 HOO [ Shelf 80]
LOC classification:
  • 658.8 HOO
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Reference Indian Institute Of Management, Shillong 658.8 HOO [ Shelf 80] (Browse shelf(Opens below)) Not for loan 0006571

Includes bibliographical references (p. 572-598) and index.

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