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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. by

Ulwick, Anthony W, 1957-

Material type:

Text

Publication details: New York : McGraw-Hill, c2005

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 ULW [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 ULW [ Shelf 64 ].

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New product development : from initial idea to product management / Marc A. Annacchino. by

Annacchino, Marc A

Material type:

Text

Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 ANN [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 ANN [ Shelf 64 ].

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Product strategy and management / Michael Baker and Susan Hart. by

Baker, Michael John
Hart, Susan J

Edition: 2nd ed.

Material type:

Text

Publication details: Harlow, England ; New York : FT Prentice Hall, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 BAK [ Shelf 63 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 BAK [ Shelf 63 ].

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Product management / Donald R. Lehmann, Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Series: McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, 2005

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 LEH [ Shelf 63 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 LEH [ Shelf 63 ].

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Product and services management / George J. Avlonitis and Paulina Papastathopoulou. by

Avlonitis, George J
Papastathopoulou, Paulina

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : SAGE, 2006

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 AVL [ Shelf 79].

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Product management / M. Shiv Kumar. by

Kumar, M. Shiv

Material type:

Text

Publication details: Mumbai : Himalaya publishing house, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 KUM [ Shelf 79].

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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by

Gilmore, James H, 1959-
Pine, B. Joseph

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2007

Online resources:

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Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GIL [ Shelf 79].

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Product information management for mass customization : connecting customer, front-office, and back-office for fast and efficient customization / by Cipriano Forza and Fabrizio Salvador. by

Forza, Cipriano, 1962-
Salvador, Fabrizio, 1971-

Material type:

Text

Publication details: New York : Palgrave Macmillan, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.51 FAR [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.51 FAR [ Shelf 64 ].

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New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. by

Kahn, Kenneth B

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 KAH [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 KAH [ Shelf 64 ].

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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by

Mathieson, Rick

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 MAT [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 MAT [ Shelf 69 ].

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Beyond branding / edited by Nicholas Ind. by

Ind, Nicholas

Material type:

Text

Publication details: London, UK ; Sterling, VA : Kogan Page, 2003

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 IND [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 IND [ Shelf 69 ].

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12.

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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by

Lehu, Jean-Marc

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.56 LEH [ Shelf 64 ], ...

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13.

Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu. by

Lehu, Jean-Marc

Material type:

Text

Publication details: London ; Philadelphia : Kogan Page, 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 LEH [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 LEH [ Shelf 69 ].

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14.

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Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line / Paul R. Gamble ... [et al.]. by

Gamble, Paul R

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2005

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 GAM [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 GAM [ Shelf 66 ].

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15.

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Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by

Gilmore, James H, 1959-
Pine, B. Joseph

Series: A Harvard business review book | Harvard business review book series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 GIL [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 GIL [ Shelf 69 ].

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16.

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Revolutionizing product development : quantum leaps in speed, efficiency, and quality / Steven C. Wheelwright, Kim B. Clark. by

Wheelwright, Steven C, 1943-
Clark, Kim B

Material type:

Text

Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1992

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 WHE [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 WHE [ Shelf 64 ].

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17.

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Developing products in half the time : new rules, new tools / Preston G. Smith, Donald G. Reinertsen ; [foreword by Neil Hagglund]. by

Smith, Preston G
Reinertsen, Donald G, 1950-

Edition: [2nd ed.]

Material type:

Text

Publication details: New York : John Wiley & Sons, c1997

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 SMI [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 SMI [ Shelf 64 ].

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18.

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Operations Management : Concepts Techniques and Applications / James R Evans & David A Collier by

Evans, James R
Collier, David A

Material type:

Text

Publication details: New Delhi : Cengage Learning India , 2007

Online resources:

Download File.

Availability: Items available for loan: Indian Institute Of Management, Shillong (10)Call number: 658.5 EVA [ Shelf 63 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 EVA [ Shelf 63 ].

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19.

Analysing the transition from LPF to HPF lamps in the Compact Fluorescent Lamp Market / Samrat Singh Yadav. by

Yadav Samrat Singh (2009PGP047)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.56.

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20.

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The PDMA handbook of new product development / [edited by] Kahn, B.Kenneth. ... [et al.]. by

Kahn, B.Kenneth [ed.]
Castellion, George
Griffin, Abbie
Product Development & Management Association

Edition: [2nd ed.]

Material type:

Text

Publication details: New York : John Wiley & Sons 2004

Other title:

Handbook of new product development

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 KAH [ Shelf 15 ].

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