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Aesthetics in marketing / Rajat K. Baisya, G.Ganesh Das. by
Material type:  Text
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2008
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8001 BAI [ Shelf 67 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8001 BAI [ Shelf 67 ].
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Product design and development / Karl T. Ulrich, Steven D. Eppinger. by
Edition: 3rd ed.
Material type: Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5752 ULR [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5752 ULR [ Shelf 64 ].
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New product development : from initial idea to product management / Marc A. Annacchino. by
Material type: Text
Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 ANN [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 ANN [ Shelf 64 ].
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Product strategy and management / Michael Baker and Susan Hart. by
Edition: 2nd ed.
Material type: Text
Publication details: Harlow, England ; New York : FT Prentice Hall, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 BAK [ Shelf 63 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 BAK [ Shelf 63 ].
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Harvard business review on top line growth. Series: The Harvard business review paperback series
Material type: Text
Publication details: Boston, Mass. : Harvard Business School Pub., c2005
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 HAR [ Shelf 4 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 HAR [ Shelf 4 ].
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New products management / C. Merle Crawford. by
Edition: 9th ed.
Material type: Text
Publication details: Boston : McGraw Hill Irwin, c1997
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 CRA [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 CRA [ Shelf 64 ].
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Innovation, the missing dimension / Richard K. Lester & Michael J. Piore. by
Material type: Text
Publication details: Cambridge, Mass. : Harvard University Press, 2004
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.514 LES [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.514 LES [ Shelf 64 ].
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