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Winning at new products : accelerating the process from idea to launch / Rober G. Cooper.
Material type:
TextPublication details: Cambridge, Mass. : Perseus Pub., c2001.Edition: 3rd edDescription: xiii, 425 p. : ill. ; 24 cmISBN: - 9780738204635
- 658.575 COO [ Shelf 64 ]
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Reference
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Indian Institute Of Management, Shillong | 658.575 COO [ Shelf 64 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0009736 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.575 COO [ Shelf 64 ] (Browse shelf(Opens below)) | 1 | Available | 0009737 |
Includes bibliographical references (p. 399-411) and index.
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