Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Ren�ee Mauborgne.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN: - 1591396190 (hardcover : alk. paper)
- 658.802 KIM [ Shelf 67 ]
- 658.802 KIM
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Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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