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The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. by

Rein, Irving J
Kotler, Philip
Shields, Ben

Material type:

Text

Publication details: New York : McGraw-Hill, c2006

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 796.0698 REI [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 796.0698 REI [ Shelf 68 ].

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Advertising & marketing in rural India : language, culture, and communication / Tej K. Bhatia. by

Bhatia, Tej K

Edition: 2nd ed.

Material type:

Text

Publication details: New Delhi : Macmillan India, 2007

Other title:

Advertising and marketing in rural India

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.804 BHA [ Shelf 68 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 BHA [ Shelf 68 ].

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: McGraw-Hill/Irwin series in marketing

Edition: 6th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill, c2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1 BEL [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BEL [ Shelf 71 ].

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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007

Other title:

Integrated advertising, promotion, and marketing communications

Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 659.1 CLO [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 CLO [ Shelf 72 ].

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E. (George Edward), 1951-
Belch, Michael A

Series: McGraw-Hill/Irwin series in marketing

Edition: 7th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BEL [ Shelf 80].

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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by

Smith, P. R. (Paul Russell), 1957-
Taylor, Jonathan, 1956-

Edition: 4th ed.

Material type:

Text

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: Indian Institute Of Management, Shillong (5)Call number: 658.802 SMI [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 SMI [ Shelf 67 ].

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You, Inc: The Art Of Selling Yourself,/ Harry Beckwith & Christine Clifford Beckwith by

Beckwith, Harry
Beckwith,Christine Clifford

Material type:

Text

Publication details: New York : Business Plus, 2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.85 BEC [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.85 BEC [ Shelf 70 ].

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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by

Sayre, Shay

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008

Other title:

Entertainment marketing and communication

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 790.2 SHA [ Shelf 57 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 790.2 SHA [ Shelf 57 ].

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Customer visits : building a better market focus / Edward F. McQuarrie. by

McQuarrie, Edward F

Edition: 3rd ed.

Material type:

Text

Publication details: Armonk, N.Y. : M.E. Sharpe, c2008

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.834 MCQ [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.834 MCQ [ Shelf 70 ].

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Integrated marketing communications : a startegic approach / M. Joseph Sirgy & Don R Rahtz by

Sirgy, M. Joseph
Rahtz, Don R

Material type:

Text

Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998

Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.802 SIR [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 SIR [ Shelf 67 ].

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11.

Strategy, Positioning and Communication for the second year of luanch of First Naukri.com At INFOEDGE Ltd. / Esha Arora by

Arora, Esha (2009PGP018)

Series: Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillomg: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 659.1.

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12.

Evaluation of effectiveness of the type of Word of Mouth Marketing Communication under various phases of Customer Life-Cycle / Debanjana Sinha, Keshav Sahani by

Sinha, Debanjana (2009PGP016)
Sahani, Keshav (2009PGP028)

Series: Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)

Material type:

Text

Publication details: Shillong: Rajiv Gandhi Indian Institute of Management, 2010

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8.

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13.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch , Michael A. Belch & Keyoor Purani by

Belch, George E
Belch, Michael A
Purani , Keyoor

Edition: 12th edition.

Material type:

Text

Publication details: Chennai : McGraw-Hill Education, 2023

Availability: Items available for loan: Indian Institute Of Management, Shillong (15)Call number: 659.1 BEL, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (15)Call number: 659.1 BEL, ...

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