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Introduction to marketing concepts / Graeme Drummond, John Ensor. by
Material type:  Text
Publication details: Boston, MA : Elsevier/Butterworth Heinemann, 2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8 DRU [ Shelf 66 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 DRU [ Shelf 66 ].
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Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text
Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 CRO [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 CRO [ Shelf 70 ].
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Principles of retailing / John Fernie, Christopher Moore, Suzanne Fernie. by
Material type: Text
Publication details: Oxford, UK ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.87 FER [ Shelf 71 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.87 FER [ Shelf 71 ].
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Advalue : twenty ways advertising works for business / edited by Leslie Butterfield. by
Material type: Text
Publication details: Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 659.1 BUT [ Shelf 72 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 659.1 BUT [ Shelf 72 ].
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New product development : from initial idea to product management / Marc A. Annacchino. by
Material type: Text
Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.575 ANN [ Shelf 64 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.575 ANN [ Shelf 64 ].
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Financial accounting / Belverd E. Needles, Marian Powers. by
Edition: 9th ed.
Material type: Text
Publication details: Boston, MA : Houghton Mifflin Co., c2007
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 657 NEE [ Shelf 39 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 657 NEE [ Shelf 39 ].
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Globalization and business / John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan. by
Edition: Custom ed.
Material type: Text
Publication details: Boston, MA : Pearson Custom Pub. ; Pearson/Prentice Hall, [c2002]
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.18 DAN [ Shelf 48 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.18 DAN [ Shelf 48 ].
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Management information systems / Effy Oz. by
Material type: Text
Publication details: Boston, MA : Course Technology, 2006
Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.4038011 OZ [ Shelf 54 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.4038011 OZ [ Shelf 54 ].
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Harvard business review on change. Series: Harvard business review paperback series
Material type: Text
Publication details: Boston, MA : Harvard Business School Press, c1998
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 HAR [ Shelf 4 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 HAR [ Shelf 4 ].
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Harvard Business review on innovation. Series: The Harvard business review paperback series
Material type: Text
Publication details: Boston, MA : Harvard Business School Press, c2001
Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.406 HAR [ Shelf 4 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.406 HAR [ Shelf 4 ].
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