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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, c2006

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (4)Call number: 658.8 ZEI [ Shelf 67 ], ...

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University. by

Edition: Seventh edition.

Material type:

Text

Chennai : McGraw-Hill Education, 2024

Availability: Items available for loan: Indian Institute Of Management, Shillong (14)Call number: 658.8 ZEI, ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8 ZEI. Not available: Indian Institute Of Management, Shillong: Checked out (1).

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