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Services Marketing Integrating Customer Focus Across the Firm

By: Contributor(s): Material type: TextPublication details: Chennai McGraw Hill India 2025Edition: 8thDescription: xxxii,615p. ill 28 cmISBN:
  • 9789364449557
Subject(s):
DDC classification:
  • 658.8 ZEI
List(s) this item appears in: New Arrivals
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Book Indian Institute Of Management, Shillong 17 Available 0019778
Book Indian Institute Of Management, Shillong 1 Available 0019762
Book Indian Institute Of Management, Shillong 2 Available 0019763
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Book Indian Institute Of Management, Shillong 0 Available 0019761

Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics.

This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries.

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