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Marketing management / Russell S. Winer. by

Winer, Russell S

Edition: 3rd ed.

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007

Online resources:

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Availability: Items available for loan: Indian Institute Of Management, Shillong (2)Call number: 658.8 WIN [ Shelf 67 ], ...

2.

Product management / Donald R. Lehmann, Russell S. Winer. by

Series: McGraw-Hill/Irwin series in marketing

Edition: 4th ed.

Material type:

Text

Publication details: Boston : McGraw-Hill/Irwin, 2005

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.5 LEH [ Shelf 63 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.5 LEH [ Shelf 63 ].

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