Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

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TextPublication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.827 TYB [ Shelf 69 ] (Browse shelf(Opens below))				0	Not for loan			0008166
	Book	Indian Institute Of Management, Shillong				658.827 TYB [ Shelf 69 ] (Browse shelf(Opens below))				1	Available			0008167

Includes bibliographical references and index.

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