Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Kellogg on branding : the marketing faculty of the Kellogg School of Management /
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
- Hoboken, N.J. : Wiley, c2005.
- xvii, 334 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788126510276
Brand name products.
Branding (Marketing)
Customer relations -- Management.
658.827 / TYB
658.827 / TYB [ Shelf 69 ]
Includes bibliographical references and index.
9788126510276
Brand name products.
Branding (Marketing)
Customer relations -- Management.
658.827 / TYB
658.827 / TYB [ Shelf 69 ]