Normal view MARC view ISBD view

Kellogg on branding : (Record no. 2367)

MARC details
000 -LEADER
fixed length control field	00946nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063250.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788126510276
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071247
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170058
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003290334
Level of effort used to assign classification	staff
--	201003290331
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	TYB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	TYB [ Shelf 69 ]
245 ## - TITLE STATEMENT
Title	Kellogg on branding :
Remainder of title	the marketing faculty of the Kellogg School of Management /
Statement of responsibility, etc.	edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, N.J. :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 334 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer relations
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Tybout, Alice M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Calkins, Tim.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820245026003000504065006501650270007001*9992
909 ## -
--	2477

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/04/2010		658.827 TYB [ Shelf 69 ]	0008166		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/04/2010		658.827 TYB [ Shelf 69 ]	0008167	1	Book