Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J .: Pearson/Prentice Hall, c2006.Edition: 2nd edDescription: xx, 470 p. : ill. ; 25 cmISBN:
  • 8131700556
Subject(s): DDC classification:
  • 658.8 MOH [ Shelf 66 ]
LOC classification:
  • 658.8 MOH
Online resources:
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.8 MOH [ Shelf 66 ] (Browse shelf(Opens below)) 0 Not for loan 0005924
Book Indian Institute Of Management, Shillong 658.8 MOH [ Shelf 66 ] (Browse shelf(Opens below)) 1 Available 0005925

Includes bibliographical references and index.

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