Marketing of high-technology products and innovations /
Mohr, Jakki J.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J .: Pearson/Prentice Hall, c2006. - xx, 470 p. : ill. ; 25 cm.
Includes bibliographical references and index.
8131700556
2004-007035
High technology industries -- Marketing.
658.8 / MOH
658.8 / MOH [ Shelf 66 ]
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J .: Pearson/Prentice Hall, c2006. - xx, 470 p. : ill. ; 25 cm.
Includes bibliographical references and index.
8131700556
2004-007035
High technology industries -- Marketing.
658.8 / MOH
658.8 / MOH [ Shelf 66 ]