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Marketing and branding : the Indian scenario / S. Ramesh Kumar. by

Ramesh Kumar, S

Material type:

Text

Publication details: New Delhi : Dorling Kindersley (India), 2007

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.827 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 69 ].

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Conceptual issues in consumer behaviour : the Indian context / S. Ramesh Kumar. by

Ramesh Kumar, S

Edition: 1st impression.

Material type:

Text

Publication details: Delhi : Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006

Other title:

Consumer behaviour

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.8342 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.8342 KUM [ Shelf 70 ].

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