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Strategic brand management / Richard Elliott, Larry Percy.

By: Contributor(s): Material type: TextPublication details: Oxford ; New York : Oxford University Press, 2007.Description: xiv, 265 p. : ill. ; 25 cmISBN:
  • 9780199260003
Subject(s): DDC classification:
  • 658.827 ELL [ Shelf 69 ]
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.827 ELL [ Shelf 69 ] (Browse shelf(Opens below)) 0 Not for loan 0011632
Book Indian Institute Of Management, Shillong 658.827 ELL [ Shelf 69 ] (Browse shelf(Opens below)) 1 Available 0011633

Includes bibliographical references and index.

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