Strategic brand management /
Elliott, Richard H.
Strategic brand management / Richard Elliott, Larry Percy. - Oxford ; New York : Oxford University Press, 2007. - xiv, 265 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780199260003
Product management.
Strategic planning.
658.827 / ELL / [ Shelf 69 ]
Strategic brand management / Richard Elliott, Larry Percy. - Oxford ; New York : Oxford University Press, 2007. - xiv, 265 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780199260003
Product management.
Strategic planning.
658.827 / ELL / [ Shelf 69 ]