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Strategic brand management / (Record no. 4695)

MARC details
000 -LEADER
fixed length control field	00940cam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063321.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780199260003
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071239
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202011121009
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201504170941
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201504170941
Level of effort used to assign classification	staff
--	201504161106
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	ELL
--	[ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Elliott, Richard H.
245 ## - TITLE STATEMENT
Title	Strategic brand management /
Statement of responsibility, etc.	Richard Elliott, Larry Percy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	New York :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 265 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Percy, Larry.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
925 ## -
--	acquire
--	1 shelf copies
--	policy default
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080020008201000245026003000504065006501700090609250*9992
909 ## -
--	5234

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/04/2015		658.827 ELL [ Shelf 69 ]	0011632		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/04/2015		658.827 ELL [ Shelf 69 ]	0011633	1	Book