Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.

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TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2007.Description: xvi, 252 p. : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Indian Institute Of Management, Shillong				658.8 MOS [ Shelf 67 ] (Browse shelf(Opens below))				0	Not for loan			0009020
	Book	Indian Institute Of Management, Shillong				658.8 MOS [ Shelf 67 ] (Browse shelf(Opens below))				1	Available			0009021

Includes bibliographical references and index.

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