Selling blue elephants : how to make great products that people want before they even know they want them /
Moskowitz, Howard R.
Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xvi, 252 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788131713747
Marketing.
New products.
658.8 / MOS [ Shelf 67 ]
Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman. - Upper Saddle River, N.J. : Wharton School Pub., c2007. - xvi, 252 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788131713747
Marketing.
New products.
658.8 / MOS [ Shelf 67 ]