Normal view MARC view ISBD view

Selling blue elephants : (Record no. 3168)

MARC details
000 -LEADER
fixed length control field	00858nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063301.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131713747
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121401
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301080014
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201009060130
Level of effort used to assign classification	staff
--	201009060128
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MOS [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Moskowitz, Howard R.
245 ## - TITLE STATEMENT
Title	Selling blue elephants :
Remainder of title	how to make great products that people want before they even know they want them /
Statement of responsibility, etc.	Howard R. Moskowitz and Alex Gofman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Wharton School Pub.,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 252 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	New products.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gofman, Alex.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200082010002450260030005040650065017000*9992
909 ## -
--	3576

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/09/2010		658.8 MOS [ Shelf 67 ]	0009020		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/09/2010		658.8 MOS [ Shelf 67 ]	0009021	1	Book