Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

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TextPublication details: New Delhi : Prentice Hall of India, c2005.Description: ix, 244 p. : ill. ; 24 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Indian Institute Of Management, Shillong				658.827 MAT [ Shelf 69 ] (Browse shelf(Opens below))				1	Available			0007416
	Reference	Indian Institute Of Management, Shillong				658.827 MAT [ Shelf 69 ] (Browse shelf(Opens below))				0	Not for loan			0007415

Includes bibliographical references (p. [213]-227) and index.

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