Normal view MARC view ISBD view

Branding unbound : (Record no. 2004)

MARC details
000 -LEADER
fixed length control field	00863nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063245.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120332652
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071237
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180013
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201005280237
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002022243
Level of effort used to assign classification	staff
--	201002022240
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	MAT
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	MAT [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mathieson, Rick.
245 ## - TITLE STATEMENT
Title	Branding unbound :
Remainder of title	the future of advertising, sales, and the brand experience in the wireless age /
Statement of responsibility, etc.	Rick Mathieson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prentice Hall of India,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 244 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [213]-227) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mobile commerce.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000504065006501*9992
909 ## -
--	2065

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		658.827 MAT [ Shelf 69 ]	0007416	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	02/02/2010		658.827 MAT [ Shelf 69 ]	0007415		Reference