Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. - New Delhi : Prentice Hall of India, c2005. - ix, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. [213]-227) and index.
9788120332652
Mobile commerce.
Product management.
658.827 / MAT
658.827 / MAT [ Shelf 69 ]
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. - New Delhi : Prentice Hall of India, c2005. - ix, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. [213]-227) and index.
9788120332652
Mobile commerce.
Product management.
658.827 / MAT
658.827 / MAT [ Shelf 69 ]