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Marketing research / David A. Aaker, V. Kumar, George S. Day. by

Edition: 7th ed.

Material type:

Text

Publication details: New York : Wiley, c2001

Online resources:

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 AAK [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 AAK [ Shelf 70 ].

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International marketing research / V. Kumar. by

Kumar, V, 1957-

Material type:

Text

Publication details: New Delhi : Prentice Hall of India, c2000

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.83 KUM [ Shelf 70 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.83 KUM [ Shelf 70 ].

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Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by

Material type:

Text

Publication details: Hoboken, N.J. : Wiley, c2006

Availability: Items available for loan: Indian Institute Of Management, Shillong (1)Call number: 658.812 KUM [ Shelf 69 ]. Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.812 KUM [ Shelf 69 ].