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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] by

Kumar, Nirmalya

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Text

Publication details: Boston, Mass. : Harvard Business School Press, c2004

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Availability: Items available for loan: Indian Institute Of Management, Shillong (11)Call number: 658.802 KUM [ Shelf 67 ], ... Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.802 KUM [ Shelf 67 ].

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Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus. by

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press, c2007

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.804 AND [ Shelf 80].

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Brand breakout : how emerging market brands will go global / Nirmalya Kumar & Jan-Benedict E.M. Steenkamp. by

Material type:

Text

Publication details: Basingstoke : Palgrave Macmillan, 2015

Availability: Items available for reference: Indian Institute Of Management, Shillong: Not for loan (1)Call number: 658.827 KUM [ Shelf 80 ].

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