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Results of search for 'au:"Kapferer, Jean-Noel."'
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Kapferer, Jean-Noel
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1.
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The new strategic brand management : creating and sustaining brand equity long term /
Jean-No�el Kapferer.
by
Kapferer, Jean-Noel
Kapferer, Jean-No�el
. Strategic brand management
Material type:
Text
Publication details:
London ; Sterling, VA. :
Kogan Page,
2004
Online resources:
Click here to access online
Availability:
Items available for reference:
Indian Institute Of Management, Shillong: Not for loan
(1)
Call number:
658.8343 KAP [ Shelf 78]
.
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2.
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Strategic brand management : new approaches to creating and evaluating brand equity /
Jean-No�el Kapferer ; [translated by Philip Gibbs].
by
Kapferer, Jean-Noel
Edition:
2nd ed.
Material type:
Text
Publication details:
New Delhi :
Kogan Page,
2000
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