Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: xxv, 517 p. : ill. ; 25 cmISBN: - 0195691689
- 0195691687
- 658.802 WES [ Shelf 67 ]
- 658.802 WES
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Reference
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Indian Institute Of Management, Shillong | 658.802 WES [ Shelf 67 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0005032 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.802 WES [ Shelf 67 ] (Browse shelf(Opens below)) | 1 | Available | 0005033 |
Includes bibliographical references and index.
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