Strategic marketing : creating competitive advantage /
West, Douglas C.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - Oxford ; New York : Oxford University Press, 2006. - xxv, 517 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0195691689 0195691687
Marketing -- Decision making.
Marketing -- Management.
658.802 / WES
658.802 / WES [ Shelf 67 ]
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. - Oxford ; New York : Oxford University Press, 2006. - xxv, 517 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0195691689 0195691687
Marketing -- Decision making.
Marketing -- Management.
658.802 / WES
658.802 / WES [ Shelf 67 ]