Normal view MARC view ISBD view

Strategic marketing : (Record no. 167)

MARC details
000 -LEADER
fixed length control field	01295nam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0195691689
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0195691687
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121644
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090228
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250304
Level of effort used to assign classification	staff
--	200907250302
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	WES
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	WES [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	West, Douglas C.
245 ## - TITLE STATEMENT
Title	Strategic marketing :
Remainder of title	creating competitive advantage /
Statement of responsibility, etc.	Douglas West, John Ford, and Essam Ibrahim.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	New York :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 517 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ford, John B.
Fuller form of name	(John Battice),
Dates associated with a name	1949-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ibrahim, Essam.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/fy0613/2006007845.html"> http://www.loc.gov/catdir/toc/fy0613/2006007845.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html"> http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html"> http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502600300050406500650170007001856085618562*9992
909 ## -
--	174

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 WES [ Shelf 67 ]	0005032		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 WES [ Shelf 67 ]	0005033	1	Book