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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Material type:
TextPublication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004.Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN: - 9788131207635
- 658.802 McD [ Shelf 67 ]
- 658.802 McD
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Reference
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Indian Institute Of Management, Shillong | 658.802 McD [ Shelf 67 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0005262 | |||||||||||||
Book
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Indian Institute Of Management, Shillong | 658.802 McD [ Shelf 67 ] (Browse shelf(Opens below)) | 1 | Available | 0005263 |
Includes bibliographical references and index.
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