Normal view MARC view ISBD view

Market segmentation : (Record no. 147)

MARC details
000 -LEADER
fixed length control field	01096cam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131207635
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121626
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301090131
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201101130625
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907250113
Level of effort used to assign classification	staff
--	200907250112
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	McD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	McD [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm.
245 ## - TITLE STATEMENT
Title	Market segmentation :
Remainder of title	how to do it, how to profit from it /
Statement of responsibility, etc.	Malcolm McDonald and Ian Dunbar.
250 ## - EDITION STATEMENT
Edition statement	[3rd ed.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	MA :
Name of publisher, distributor, etc.	Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 465 p. :
Other physical details	col. ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Market segmentation.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dunbar, Ian,
Dates associated with a name	1951-
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html"> http://www.loc.gov/catdir/enhancements/fy0627/2005357185-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html"> http://www.loc.gov/catdir/enhancements/fy0627/2005357185-t.html</a>
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008002000500082010002450250026003000504065007000856085619992
909 ## -
--	154

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 McD [ Shelf 67 ]	0005262		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 McD [ Shelf 67 ]	0005263	1	Book