Market segmentation : how to do it, how to profit from it /
McDonald, Malcolm.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. - [3rd ed.]. - Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004. - xxv, 465 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9788131207635
Market segmentation.
658.802 / McD
658.802 / McD [ Shelf 67 ]
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. - [3rd ed.]. - Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004. - xxv, 465 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9788131207635
Market segmentation.
658.802 / McD
658.802 / McD [ Shelf 67 ]