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Marketing communications management : concepts and theories, cases and practices / Paul Copley.

By: Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2004.Description: 440 p. ; 28 cmISBN:
  • 813120765X
Subject(s): DDC classification:
  • 658.802 COP [ Shelf 67 ]
LOC classification:
  • 658.802 COP
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Indian Institute Of Management, Shillong 658.802 COP [ Shelf 67 ] (Browse shelf(Opens below)) 1 Available 0005269
Reference Indian Institute Of Management, Shillong 658.802 COP [ Shelf 67 ] (Browse shelf(Opens below)) 0 Not for loan 0005268

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