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Marketing communications management : concepts and theories, cases and practices /

Copley, Paul.

Marketing communications management : concepts and theories, cases and practices / Paul Copley. - Oxford : Butterworth-Heinemann, 2004. - 440 p. ; 28 cm.

ISBN: 813120765X

Subjects--Topical Terms:
Marketing management.
Marketing communication.

LC Class. No.: 658.802 / COP

Dewey Class. No.: 658.802 / COP [ Shelf 67 ]

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