Normal view MARC view ISBD view

Marketing communications management : (Record no. 171)

MARC details
000 -LEADER
fixed length control field	00721nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063220.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	813120765X
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121614
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201702081118
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301090145
Level of effort used to assign classification	staff
--	200907250316
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.802
Item number	COP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	COP [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Copley, Paul.
245 ## - TITLE STATEMENT
Title	Marketing communications management :
Remainder of title	concepts and theories, cases and practices /
Statement of responsibility, etc.	Paul Copley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	440 p. ;
Dimensions	28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing communication.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000650065019992
909 ## -
--	178

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 COP [ Shelf 67 ]	0005269	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	25/07/2009		658.802 COP [ Shelf 67 ]	0005268		Reference